Turner Sports Continues To Grow As Their Eleague Continues To Grow Mainstream

Turner Sports (TS) is a Warner Media Company that is responsible for sports media, branded news, entertainment, and since March 2018, video streaming services. In August 2012, they purchased the sports news website Bleacher Report for an estimated $200 million. Their content broadcasts on Turner channels, which you may know as TNT, TBS, TruTV, and…

Golf Association uses their long term relationship with esports to create esports tournament with World Golf Tour

If the U.S. Golf Association (USGA) partnering with the Virtual U.S. Open surprises you, you’re not alone. The USGA has a long history with Virtual U.S. Open. Associations Now says, “The U.S. Golf Association has long been known for its real-world tournaments, but one thing you might not have known is that it’s one of…

Marketers Should Get Acquainted with the Esports Fanbase

Throughout this blog we have covered the news on esports. Something important we have learned about esports is that people love playing these competitive games and they also love to watch others play the games. Almost surpassing professional sports, esports events are selling out arenas. Kevin Lin, Chief Operating Officer of Twitch said, “The big…

Why Investors Should Consider Esports

Dean Takahashi, writer from Venture Beat, moderated the Milken Global conference about esports. The panel was occupied by Kent Wakeford, Cofounder of KSV Esports; Nate Nanzer, Commissioner of the Overwatch League at Activision Blizzard; Ramon Hermann, Director of esports at Tencent America; Ann Hand, CEO of Super League Gaming; and Steve Cohen, Executive Vice president…

Could the Common Denominator Between Esports and Millennials be Pubs?

According to Forbes, esports is the fastest growing industry, and has 148 million fans around the world. Besides the fan base growing, the market is also increasing. “It’s predicted that the market will reach over $1.5 billion by 2020,” Forbes said. Head of esports, Adam Whyte spoke at The Morning Advertiser’s “Sport in Pubs” conference,…

Esports Can Disrupt the Sports Industry

Esports have the Potential to Disrupt the Sports Industry There’s something unexpected happening in the global sports industry, any guesses? Live viewership is drastically declining! That’s something that most sports enthusiasts would find hard to believe, but it’s happening.  Various professional sports leagues are stuck in the past and are slow in implementing technological innovations…