Throughout this blog we have covered the news on esports. Something important we have learned about esports is that people love playing these competitive games and they also love to watch others play the games. Almost surpassing professional sports, esports events are selling out arenas. Kevin Lin, Chief Operating Officer of Twitch said, “The big events are already bigger than the biggest events in sports.”
The Growth of Esports Causes Open Marketing Opportunities
Because esports has had explosive growth, marketers should engage in investing in esports so they can reach an important demographic. Arby’s, Coca-Cola, Audi, Bud Light, and PepsiCo have all joined in on marketing towards the strong esports demographic. AdAge refers to the esports demographic as a “sweet spot,” which is males between the ages of 21 and 35.
Esports Gets Pop Culture Attention
Just like movies get involved with the professional sports demographic, actors are getting involved in esports. Actor Will Ferrell, who has starred in movies that revolve around car racing, basketball, and ice skating is said to be starring in a movie about esports.
Marketers who can engage esports players and viewers can shift potential customers to their brands — and increase their customer base.